The 17th Annual Great Guinness Toast! Friday, February 20th 2009 
|
Beer: Raise a glass,
or send a text, as part of Great Guinness toast
Thursday, February 15,
2007 By Bob
Batz Jr., A mind-boggling
number of watering holes in this region and beyond are participating in
tomorrow's Great Guinness Toast. You may have heard
of the toast, but did you know the event started in That's confirmed
by Brian Croughan, Western Pennsylvania market manager for Lutheran's
marketing director, Deanna Lutheran Bucy, says the idea was cooked up by the
beer distributor with the late Roger Willoughby-Ray, its Guinness-loving
advertising executive, and they launched the event at Mullaney's and couple
dozen other local bars. She still has a copy of the "Pittsburgh Book of
Local Records" he created. Guinness picked up
the event the next year, and it's mushroomed. According to Guinness World
Records in Tomorrow night is
the first time Guinness will keep an actual count with the cell phone texting.
Hundreds of thousands will raise a pint of the stout and toast. Thousands will
be participating in some 500 bars just in this region. (www.harpandfiddle.com
or 412-642-6622). Guinness is
partnering with, and making a donation to, the nonprofit group RADD, or
Recording Artists, Actors, and Athletes Against Drunk Driving, "the
entertainment industry's voice for road safety." The toast changes
each year, and this year it'll go like this:
"Hold your
pint high. And look all about, "A legion
of Guinness, the world's favourite stout. "May you
find the true wisdom of what matters most, "A great
pint of Guinness, and a Great Guinness Toast."
|
